The UK fitness industry is worth an estimated £3.77billion pounds and is proving resilient in the current economic climate, with continued growth in demand, market value and new facilities.
12.1% of the UK population are now registered as members of a health and fitness club or publicly-owned fitness facility.
Alliance Leisure has developed over 40 public sector fitness facilities with the emphasis being on the provision of private sector standard facilities but public sector pricing. Facilities are scoped based on local market forces ensuring that the size of the facility and the membership threshold are appropriate and the investment affordable.
In the current climate many good quality public sector fitness facilities are seeing a rise in membership levels as customers look to switch from private clubs to cheaper but comparable public facilities.
Developing Fitness is still the core activity of many Alliance projects and is supported by the client support division with marketing, sales systems, staff development and retention programmes.
