Case study - Dudley Metropolitan Borough Council

In 2004 Alliance commenced an income-share partnership to support Halesowen Leisure Centre. This support consisted of;

• New brand and logo
• Production of all membership collateral
• Seasonal Campaigns
• Launch Materials and Outreach Plans
• Staff Training
• Sales Systems and Reporting Tools
• Monthly Management Meetings

Such was the success of this agreement that DMBC then contracted with Alliance to re-furbish two further facilities and extended the income-share partnership to all three facilities for a further three years.