Case study - Hambleton District Council

Hambleton District Council is a rural authority operating 4 leisure centres. Alliance were introduced to the staff to deliver sales training and install an enquiry process appropriate for their business needs.

Training sessions with both management teams and frontline staff were delivered over a 12 month period and audits prior to- and post- training demonstrated the results achieved.

Active membership rose by over 17% to 2630 members without any capital investment or marketing drives.

Through the training workshops the centres identified key personnel (‘influencers’) who were a focus point in the centre for sales and retention.