Case study - Hyndburn Leisure Trust

Alliance commenced a partnership agreement with Hyndburn Leisure in August 2010 to develop their fitness products and increase income. Alliance have provided the following;

Foundation sales training for staff
Advice and implementation of a new membership scheme
Management Workshops
Seasonal Promotions
Budget Planning and Strategy
New Customer Journey and Fitness Team Training
Sales planning and Lead Generation Tools
E-marketing campaigns

The contract has been structured so no payment is made to Alliance until pre-agreed income targets have been met. In the first 6 months of the partnership income increased by over 15% with the staff now focused on achieving both sales and cancellation targets.

“We have made great advances with Alliance’s support. From day one I was keen to see the Alliance contract as a partnership and it is certainly working this way - there is no hint of an ‘us and them’ working environment.

“Alliance have provided training and development to ALL frontline staff (not just fitness staff) – in my view this is fundamental to achieving increased sales/retention. As well as high quality marketing material and significant industry expertise in how and when to market to key market segments, they have honed a “member journey” experience that will increase our member retention. When you work with Alliance you are guaranteeing a commitment to professionalism at all times, whether this is as part of everyday communication with staff and customers or in the delivery of training sessions.”

Michael Hunt
Chief Executive.

Subscribe

Client Log In

Case study - Hyndburn Leisure Trust

Contact Us