Case study - Slough

In September 2010, Alliance Leisure in partnership with SCL (Slough Community Leisure) & SBC (Slough Borough Council), re-opened the Slough Tennis Centre site.

After considerable local consultation & a desire to increase the Trust’s current leisure offering, a Ten Pin Bowling Centre was the preferred option. As well as providing a family oriented activity that appealed to the wider community, it fulfilled a gap in the local market for bowling.

Research, market testing & analysis were carried out to ascertain what should be delivered & Alliance were presented the brief to convert the old indoor tennis facility. It was important to the Trust to give the feel & quality of a private members club & to create a visual & social experience for their customers.