Case study - North Country Leisure

Following a comprehensive market assessment and business planning exercise by national leisure consultants it was proposed to convert the indoor bowls hall at Wentworth Leisure Centre into a high quality Ten Pin Bowling facility.

The £600,000 development which started in Spring 2010, comprised of an eight lane bowling area, with the creation of a new bar / café servery and an extension to the existing children’s soft play provision.

Ten Pin bowling is a popular activity which attracts a broad variety of people and age groups. However, the design and feel of this ‘boutique’ style venue has a very different revenue mix than the more traditional bowling centres due to a greater focus on dining and the creation of a more family orientated atmosphere. The design is also more recognisably different to mainstream ten pin bowling centres due to its location, size and the amount of space devoted to dining.

The development was supported by the Alliance Partnership team who worked with North Country Leisure to create a new logo and brand for Wentworth Bowl, as well as the creation of promotional literature and sales training.

The Ten Pin bowling facility is expected to attract 36,500 visits a year, with over 10,000 different people using the venue each year.

Gallery