There are two main reasons why Local Authorities work with Alliance Leisure - expertise and resources.

Client support partnership with Alliance Leisure helps facilities perform to their optimum level. Leisure management teams have many demands on their time and seldom have the infrastructure, resource or even the requirement for a dedicated marketing and sales function. The core activity of the client support partnership team is to maximise income. It is usually focussed on the fitness offer but is often extended to the whole centre. It incorporates areas such as:

• Creative services
• Club promotions
• sales
• Professional development
• Gym Operations