Leisure centre activities are often based upon lifestyles of the times in which they were built – traditionally 30 or 40 years ago. But to be relevant in today's competitive market, the conversion of dead space to a more appropriate activity mix is crucial, and this presents the public sector with a huge opportunity for development.

Alliance Leisure is changing the face of public sector provision with developments that are:

• Relevant to modern lifestyles
• Respond to current market demand
• Improve usage and participation
• Increase revenue
• Provide better utilisation of space
• Raise levels of physical activity

Fitness is Alliance Leisure’s core product and during the last six years, Alliance has worked with local authorities and leisure trusts to develop more than 50 sites, creating valuable revenue from disused or underused spaces, such as sports halls and squash courts.