Once customer interest has been increased through effective marketing, it’s vitally important that systems and procedures have been established to deal with the increased enquiries efficiently - that the gym itself is operating effectively.

Gym teams, and what goes on within the gym, often plays a key role in the decision making process of a customer.

Industry research indicates that on average almost 30% of members leave within the first four weeks of joining a facility and 50% will quit within six months. The main reasons for this are:

• Failure to achieve desired results
• Poor service delivery
• Unrealistic expectations

G.O.A.L (Gym Operations from Alliance Leisure) is Alliance Leisure’s answer to gym operations. G.O.A.L is an operations manual developed to set out minimum standards. The content of the operations manual and associated training covers areas such as:

• Anatomy and Physiology
• Member Screening
• Referrals
• Programming
• Member tracking
• Service and Maintenance

The process begins with a two-day training course aimed at consolidating existing knowledge within your current staff and then using this information as the base to build a professional gym operation. Training is provided on site to minimise the impact on staffing and service delivery.