Alliance Leisure also offers a range of further training packages, designed to maximise staff morale, motivation and effectiveness, increase membership sales and boost retention rates.

Just some of the courses available through the alliance partnering team

Auditing and Sales Management

• Daily Audit of the show round diary
• Daily Audit of the induction file
• Daily Audit of the enquiry cards
• How to construct a monthly sales meeting
• Identifying Key performance indicators
• Measuring membership performance
• Active membership measuring
• Measuring attrition rates

After Sales Process

• Proactive selling to casual customers
• Devising an after sales procedure to maximise sales conversions
• Setting up a 1-31 box or enquiry database
• Making a proactive call back
• Archive Database
• Evaluating Objections

Advanced Selling

• First impression on the telephone/face-to-face
• Improving verbal and non-verbal communication
• Effective use of the enquiry card
• Identifying customer needs and hotspots
• Key areas of questioning
• How to identify services that match your client’s needs
• Features and Benefits
• Price presentation
• The ready reckoner
• Ways to close a sale, alternative, cautionary, assumptive
• Common Objections
• Ways to overcome objections

Customer Care

• Understanding the key skills to making a great first impression
• Providing a first class customer service
• Improving communication with customers and colleagues
• Telephone communication skills
• Face-to-face communication skills
• Understanding why and when people join and quit facilities
• The importance of individual’s roles within the centre
• How to defuse and overcome customer objections and concerns
• The importance of attitude, body language, knowledge and preparation
• Create a customer-focused workforce looking to exceed customer expectations

Retention Seminar

• Introduction to the concept of retention
• Highlighting it’s importance in the operation of a successful fitness facility
• Measuring retention/attrition rates
• Reasons for members joining and leaving facilities
• Practical ways of improving the centre’s retention
• Discussion on retention myths

Sales Planning and Outreach

• The importance of planning sales activity
• Implementation of successful promotions
• How your market is segmented, age, lifestyle, buying habits
• Competitor analysis
• Your own strengths and weaknesses
• Setting realistic and achievable targets
• How to develop sales targets
• Devising an effective sales and marketing plan

Corporate development

• How to access the corporate market
• Setting up a corporate presentation
• Delivering a corporate presentation
• Corporate administration