Introducing Alliance Digital

Alliance Digital

Launched last month at the ukActive Flame conference Alliance Digital will provide marketing services to the leisure industry and will continue to provide Digital solutions to Alliance’s existing clients.
John Leaver

John Leaver, previously Head of Partnerships, will move across to manage the Digital Division as Head of Digital.  “This is such an exciting opportunity for Alliance and our clients, ” Leaver commented. “We have been providing Digital marketing services for the past few years but feel now is the time to create this dedicated team.  We’ll be supporting our existing clients with some new products as well as introducing these to the rest of the industry.”

The services offered by Alliance Digital will include:

  • Email Marketing, including SMS outbound and inbound handling
  • Online Advertising
  • Web & Mobile Design
  • Social Media Management
  • SEO
  • Analytics and Insights
  • Customer Communication and Surveys
  • Training Workshops and Staff Development


To find our more about Alliance Digital give John a call on 07909 988532 or drop him an email at

Multi Million Pound Leisure Facility Opens in Newcastle

Eldon BowlingIn partnership with Alliance Leisure Services, North Country Leisure, part of the Greenwich Leisure group, has completed an extensive £3 million transformation of Eldon Leisure Centre. Commencing in January 2015, the facility opens its doors fully to the local community this week; the full redevelopment completed in under 5 months.

Situated at the heart of Eldon Square Shopping Centre, Newcastle, North Country Leisure secured a competitive tender for the long term asset transfer and operation of the facility. Commercial, future proof solutions were required to transform the facilities built in the 1970s. Innovative and sustainable schemes tailored to the local community were key for the regeneration project.

Phase one of the scheme saw the fitness centre transformed into a brand new 12,000 sq ft 145-station gym; one of the biggest in the North of England. The facility also offers a dance studio and dedicated branded group cycling studio.

Recognising the change in leisure demand and growing population in the local area, Eldon Bowl, once an indoor bowling green, has also been transformed into a 10,000 sq ft eight lane, ten pin bowling facility. Both facilities were opened on 25 May 2015.

Eldon ClimbingThe second phase converted half of the ageing six court sports hall into a new Vertigo Adventure Climbing facility alongside the introduction of a significant Adventure Play provision, and newly created modern café and dining areas.

Roger Tames, Chair of the NCL Newcastle Area Board says: “I think the public are in for a pleasant surprise when they venture upstairs to the new Eldon Leisure. Eldon Bowl looks brilliant – bright, sharp and just the place any modern family would love to spend a few hours.  The new gym is a real eye catcher as well; the light and airy atmosphere is a great training environment. Add to that, Vertigo and Jungle Jacks and we now have something for all ages. With the new phase of the redevelopment of Eldon Square starting in the near future, the centre of Newcastle is on the brink of massive change. Eldon Leisure is already providing a real taste of the future as we see what we’re getting for a really significant investment.

“The team at Alliance Leisure have provided the expertise we needed to not only provide first class facilities to our local community, but they have also been instrumental in providing training for our team on the new facilities, along with dedicated sales support.”

Eldon GymJames Foley, Business Development Manager at Alliance Leisure adds: “In partnership with North Country Leisure we have successfully transformed an ageing and costly facility into a highly innovative sport and leisure destination for all ages. In a challenging environment and short space of time we have delivered a smooth, efficient facility transformation that will inspire the local community to enjoy regular physical activity and most importantly have fun along the way. A financially sustainable development has also been created for the Trust.”

Phil Steele, General Manager, intu Eldon Square, confirms: “intu recognises the value of Eldon Leisure and has been supportive of North Country Leisure and Alliance Leisure’s innovative proposals to create this fabulous new focus for family entertainment and look forward to the new Eldon Leisure being part of an exciting, thriving and vibrant destination at the heart of the City Centre.”