Work has completed at Batley Sports Centre, in Kirklees, creating a 12,000 sq.ft. physical activity and adventure hub to engage youngsters and families of all ages.
Charitable trust Kirklees Active Leisure (KAL) has invested £1.5 million in the project, delivered by Alliance Leisure under the UK Leisure Framework. The investment has been committed to create a sustainable physical activity hub which will appeal to a wider section of the local community.
The new facility results from a reconfiguration of the existing site with two indoor courts transformed into a vibrant play and activity zone, utilising the latest technological innovations designed to motivate and engage tech savvy youngsters.
The site has become the first public sector facility to offer TAG active®, a ground-breaking, ‘trainers on’ adventure facility. KAL have named the TAG active® facility ‘ X’ which sits under their ‘Days Out’ brand designed to create awareness of the family attractions available to those within Kirklees and the surrounding West Yorkshire area.
Players must use physical movement, speed, agility and strategy to locate and reach hidden transponder boxes. Once found, the box is ‘Tagged’ using an electronic chip imprinted in a wristband. Each time a player tags a box, points are awarded.
Electronic scoreboards keep a real-time track of how individuals are performing, with music and mood lighting to enhance the atmosphere and create an exciting, stimulating environment which encourages mental and physical prowess.
TAG active® caters for youngsters, with statistics recorded at other centres showing the highest engagement by 11-14 year olds. This facility will be complemented by an Adventure Play zone for toddlers through to seven years old.
The redevelopment of Batley Tennis Centre is part of KAL’s mission to provide engaging, accessible recreation facilities and services which respond to the ever evolving needs of a very diverse community. Batley Tennis Centre is one of 13 leisure sites managed by KAL on behalf of Kirklees Council. Since the formation of the Trust in 2002, more than £20 million has been invested by KAL and Kirklees Council with every surplus pound reinvested into leisure provision.
Barry Turnbull, Business Development at KAL, says: “KAL is absolutely committed to developing and sustaining healthier, happier and fitter communities. The indoor adventure area means we have something new to offer the younger generation. A place where families can come together to enjoy physical activity. Encouraging physical literacy at an early age is absolutely vital if we are to address the growing inactivity crisis. Youngsters need to be provided with spaces which enthuse and encourage movement. This investment has been committed to achieve just that.”
James Foley, Commercial Director at Alliance, says: “This site is a great example of a council stepping up to the plate when it comes to engaging the latest innovations to encourage an active community. The Adventure Play zone and TAG X will completely transform the facility, bringing vibrancy, sensorial stimulation and an opportunity for youngsters to test their mental and physical skills in a unique fun, safe and exciting environment.”
Batley Sports and Tennis Centre continues to offer tennis across four outdoor and two indoor courts. Facilities are also supported by changing facilities, a café and seating area.
Tim Harvey, regional director at ISG, which is delivering the construction project on behalf of Alliance Leisure, adds: “Our partners at Alliance Leisure have consistently demonstrated their expertise driving increased footfall to leisure facilities, by redesigning and upgrading leisure provision at existing sites. This is key to making centres more attractive and therefore better utilised by the local communities they serve.”