Alliance Leisure Services Ltd was specifically established to respond to the changing development needs of the public sector, education and growing leisure trust market.

The Company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.  This is achieved via the company's two divisions: Facility Development and Client Support.

The Facility Development Division's objectives match those of our partners – to deliver the right scheme at the right price. All project requirements are packaged into a fixed, single monthly payment. The facility development product has been created to be totally off-balance sheet and conform to all financial regulations.

To date, Alliance has carried out over 100 leisure developments and invested nearly £150m in the UK leisure market. Read about some of these developments in our news section.

The Alliance Support Division works with over 250 leisure centres to provide sales, marketing and retention services and training.  Within this division Alliance Impact provides sales teams for when a centre requires a boost in sales or is launching a new activity or facility.   Alliance Digital also provide digital marketing training and products to assist operators with sales, lead generation, customer insight and service excellence.

Alongside fixed-cost support packages Alliance also offer an income-share arrangement where payment is not made until pre-agreed financial targets have been met.  This mechanism reduces the risk to the client and removes any upfront fees.

“I am very lucky to work in a fast-moving and inspirational industry, with some of the most professional and experienced people available. Our aim is to provide the best service, the best products and the very best financial solution for our clients, and our unique offering and off-balance sheet funding was devised specifically to adapt to the changing needs of the leisure services industry.”  Sarah Watts, Managing Director

Our Core Values: Innovative - Professional - Fun - Inspiring - Results-Driven - Supportive - Integrity - Highly Skilled




To view our Environmental Policy, please click this link: Alliance Leisure - Environmental Policy

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