As one of the leisure sector’s pace setters in digital marketing Alliance Leisure understand how important it is to maximise your brand exposure digitally. Creating a digital marketing plan that is relentless will drive huge interest and massive brand awareness. Most digital strategies deliberately remove the slow human element by using virtual call-to-actions, such as online joining, micro-sites, data capture forms and social media competitions. With the emergence and now establishment of the low cost fitness model the pressure on having an anti-human marketing strategy has become essential.
However, if you do not sit within the low cost, low staff/resource sector then applying the same techniques but complimenting with highly trained staff can create a huge win win! This becomes the differentiator that means you don’t need to get on the low cost, low service bus!
Just talking about your brand values and service differentiators within your marketing messages is not enough, and if you’re not low cost (low service) then you have to deliver high levels of impactful, customer-centric service. This only comes from a highly skilled and continually developed workforce.
Staff development and most all training has to be effective. We believe at Alliance that all training needs to be driven by the companies “WHY?” Why do you exist, what is your brand purpose and what are your targeted social outcomes? What are your brand’s key values and service standards?
Once these have been clearly defined it is then about making all staff live and breathe these standards and values whilst at work, and to be totally focused on your WHY? Leisure operators should only choose a training partner who totally understand them as an organisation and will represent their WHY in the most passionate and impactful way.
In this digital age it is very easy to forget how important your staff are in the success of your business. Alliance are making a huge difference to organisations all over the UK through amazing training and staff development, we would love to do the same for you.
SPECIAL OFFER… we are currently offering Free Business Health Checks to leisure operators looking to improve their business. We will assess your marketing activity (both digital and offline) and your enquiry handling processes and provide a full report. For more info CLICK HERE
“Alliance have helped us change our approach to marketing and lead generation and we’re doing so much more online. This is easier to monitor and quicker to implement when we need a quick win. Their expertise in digital marketing means each month I have leads in front of me without actually having to do any work!”
Kimberly Hill, Health & Fitness Manager, Roefield Leisure