The launch includes a restructure of the division and the introduction of new personnel to head up specialist areas. The move will enable TA6 to operate as a standalone brand, whilst still benefiting from the experience, credibility and operational efficiencies of parent company, Alliance Leisure.
Heading up TA6 will be Paul Woodford, Director of Marketing and Partnership. Paul joined Alliance Leisure in 2009 and has been instrumental in the growth and development of client services. Paul will be responsible for six key areas of service delivery: staff development, sales and retention, creative, digital, insights and the brand’s results-driven support package, the power pack.
Woodford, says: “Over the years we have worked with many operator partners to develop efficient, sustainable, high quality leisure services. Despite proven success, we have struggled to raise the visibility of the division, with many operators incorrectly assuming a need to enter into a design and build agreement with Alliance Leisure to access our marketing and training services. TA6 has been created to enable more effective promotion of the division as a standalone offer.”
As part of the restructure, John Leaver, currently Head of Alliance Digital, will move into the broader role of Head of Marketing, still overseeing Digital. Marina Thomas has been recruited as Head of Training and new joiner, Neil Harrison, previously National Membership Manager at 1Life, will lead a team of client Account Managers.
Woodford adds: “These are exciting times for the business. The name TA6 reflects Alliance Leisure’s roots, being the postcode associated with the business’ first location, back in 1998. TA6 is also a reference to ‘The Alliance 6’ core services. We hope the launch of the new brand will see many clients benefiting from our support over the coming years.”
Alliance Leisure remains the parent company and both brand’s will continue to have a close association but will now also be promoted as separate partnership opportunities.
For more information on TA6 or Alliance Leisure, please visit allianceTA6.co.uk