National Networking Event Comes to Scotland

Alliance Leisure will be hosting another of its national events in Scotland on the 11th November at Xcite Craigswood.  This workshop will bring together senior leisure managers to discuss a range of relevant topics as well as receive updates from ukactive and Alliance about their observations covering the whole of the UK.

The day will commence at 10am and finish around 3pm.  For more information or to book your place please contact John Leaver on 07909988532 or email

Click on the programme schedule below for full details of the day.

Networking event











£2.9m Howe Bridge Fitness Suite Opens

Howe Bridge EXT1Howe Bridge Leisure Centre opened its brand new health and fitness suite this week – part of the ongoing £2.9m transformation at the WLCT-operated site.

Members can now take advantage of a new Technogym-equipped 80-station gym, sauna and steamroom, indoor cycling studio, group exercise studio and new changing rooms. As part of the first phase of improvements, the centre’s reception area has also been modernised and a new catering offer, The Subs Bench, has opened for business.

The latest development follows the recent opening of the 3G FIFA 2 star pitch. Next to come is a range of innovative leisure products including adventure climbing, an indoor extreme skate park and adventure play facilities.

Wigan Council has invested £2.4m into the project, while WLCT secured an additional £500,000 from the National Lottery’s Sport England Improvement Fund.

The building is being renovated in partnership with specialist development partner Alliance Leisure and international construction services company ISG. The full scheme is due to be completed by November this year.

“Over the next couple of months a range of facilities for children and young people will be installed, meaning that by the time the full scheme is complete there will be something for all the family on site,” said Pete Burt, managing director of WLCT.

“Howe Bridge is set to become a real hub of activity for people of all ages looking to keep active while having fun.”

Howe Bridge CR2 Howe Bridge CR13 Howe Bridge Change 3 Howe Bridge Spa 1 Howe Bridge GC10 Howe Bridge Pitch 2 Howe Bridge GYM1 Howe Bridge GYM7 Howe Bridge GYM23 Howe Bridge ST1

Introducing Alliance Digital

Alliance Digital

Launched last month at the ukActive Flame conference Alliance Digital will provide marketing services to the leisure industry and will continue to provide Digital solutions to Alliance’s existing clients.
John Leaver

John Leaver, previously Head of Partnerships, will move across to manage the Digital Division as Head of Digital.  “This is such an exciting opportunity for Alliance and our clients, ” Leaver commented. “We have been providing Digital marketing services for the past few years but feel now is the time to create this dedicated team.  We’ll be supporting our existing clients with some new products as well as introducing these to the rest of the industry.”

The services offered by Alliance Digital will include:

  • Email Marketing, including SMS outbound and inbound handling
  • Online Advertising
  • Web & Mobile Design
  • Social Media Management
  • SEO
  • Analytics and Insights
  • Customer Communication and Surveys
  • Training Workshops and Staff Development


To find our more about Alliance Digital give John a call on 07909 988532 or drop him an email at

Multi Million Pound Leisure Facility Opens in Newcastle

Eldon BowlingIn partnership with Alliance Leisure Services, North Country Leisure, part of the Greenwich Leisure group, has completed an extensive £3 million transformation of Eldon Leisure Centre. Commencing in January 2015, the facility opens its doors fully to the local community this week; the full redevelopment completed in under 5 months.

Situated at the heart of Eldon Square Shopping Centre, Newcastle, North Country Leisure secured a competitive tender for the long term asset transfer and operation of the facility. Commercial, future proof solutions were required to transform the facilities built in the 1970s. Innovative and sustainable schemes tailored to the local community were key for the regeneration project.

Phase one of the scheme saw the fitness centre transformed into a brand new 12,000 sq ft 145-station gym; one of the biggest in the North of England. The facility also offers a dance studio and dedicated branded group cycling studio.

Recognising the change in leisure demand and growing population in the local area, Eldon Bowl, once an indoor bowling green, has also been transformed into a 10,000 sq ft eight lane, ten pin bowling facility. Both facilities were opened on 25 May 2015.

Eldon ClimbingThe second phase converted half of the ageing six court sports hall into a new Vertigo Adventure Climbing facility alongside the introduction of a significant Adventure Play provision, and newly created modern café and dining areas.

Roger Tames, Chair of the NCL Newcastle Area Board says: “I think the public are in for a pleasant surprise when they venture upstairs to the new Eldon Leisure. Eldon Bowl looks brilliant – bright, sharp and just the place any modern family would love to spend a few hours.  The new gym is a real eye catcher as well; the light and airy atmosphere is a great training environment. Add to that, Vertigo and Jungle Jacks and we now have something for all ages. With the new phase of the redevelopment of Eldon Square starting in the near future, the centre of Newcastle is on the brink of massive change. Eldon Leisure is already providing a real taste of the future as we see what we’re getting for a really significant investment.

“The team at Alliance Leisure have provided the expertise we needed to not only provide first class facilities to our local community, but they have also been instrumental in providing training for our team on the new facilities, along with dedicated sales support.”

Eldon GymJames Foley, Business Development Manager at Alliance Leisure adds: “In partnership with North Country Leisure we have successfully transformed an ageing and costly facility into a highly innovative sport and leisure destination for all ages. In a challenging environment and short space of time we have delivered a smooth, efficient facility transformation that will inspire the local community to enjoy regular physical activity and most importantly have fun along the way. A financially sustainable development has also been created for the Trust.”

Phil Steele, General Manager, intu Eldon Square, confirms: “intu recognises the value of Eldon Leisure and has been supportive of North Country Leisure and Alliance Leisure’s innovative proposals to create this fabulous new focus for family entertainment and look forward to the new Eldon Leisure being part of an exciting, thriving and vibrant destination at the heart of the City Centre.”

Alliance Leisure Celebrates Living Wage Commitment

living wageThe Living Wage Foundation is pleased to announce that Alliance Leisure, has this week been accredited as a Living Wage employer.

The Living Wage commitment will see everyone working at Alliance, regardless of whether they are permanent employees or third-party contractors and suppliers; receive a minimum hourly wage of £7.85 – significantly higher than the national minimum wage of £6.50.

The Living Wage is an hourly rate set independently and updated annually. The Living Wage is calculated according to the basic cost of living using the ‘Minimum Income Standard’ for the UK. Decisions about what to include in this standard are set by the public; it is a social consensus about what people need to make ends meet.

Paul Cluett, Commercial Director for Alliance, commented, “We are really pleased to have been recognised with this accreditation.  Our staff are the most important part of the business and this commitment shows how much we value them.”

Employers choose to pay the Living Wage on a voluntary basis. The Living Wage enjoys cross party support, with public backing from the Prime Minister and the Leader of the Opposition.

Living Wage Foundation Director, Rhys Moore said: “We are delighted to welcome Alliance Leisure Services to the Living Wage movement as an accredited employer.

“The best employers are voluntarily signing up to pay the Living Wage now. The Living Wage is a robust calculation that reflects the real cost of living, rewarding a hard day’s work with a fair day’s pay.

“We have accredited over 1,000 leading employers, including Alliance Leisure, ranging from independent printers, bookshops and breweries, to well-known companies such as Nationwide, Aviva and SSE. These businesses recognise that clinging to the national minimum wage is not good for business. Customers expect better than that. “

Exmouth Leisure Centre Plans Revealed

Check out these images of Exmouth Leisure Centre’s new gym facility due to open in May 2015.

Exmouth Leisure Centre Exmouth Leisure Centre Exmouth Leisure Centre Exmouth Leisure Centre


















Full details on the project can be found here: