Alliance Leisure was awarded a 4-year framework contract as ‘Development Partner’ for Flintshire County Council in 2010 to invest up to £10m in the infrastructure of the Council’s leisure portfolio. The team was appointed to provide a turnkey solution including:

+ Feasibility and business planning

+ Innovation to deliver commercial facilities that meet social and health agendas

+ Risk management

+ Project management and CDM-C

+ Design and building works

+ Equipment

+ Marketing, sales and staff training

+ Monthly, fixed payment terms

Initial focus concentrated on Deeside Leisure Centre with its complete redevelopment, split into phases.

Phase 1 – £500k conversion of a redundant all-weather surface into 6 dedicated 3G, 5-a-side pitches plus changing room refurbishment. The scheme was completed ahead of time and within budget and is performing well with leagues, courses, competitions and casual bookings all contributing to general income performance as highlighted in the initial feasibility study.

Phase 2 – Conversion of the first floor into an 80-station family fitness suite, 12- station toning studio, dedicated studio and spin studio, day spa and changing facilities. Office space was also created alongside a new façade to the front of the centre.

Phase 3 – Conversion of the old ice rink into a dedicated ‘Extreme’ facility offering 1,452 square metre, wooden skatepark, indoor high ropes, climbing tower and bouldering wall, soft play, café, reception area and party rooms.

Alliance is also supporting the development through its performance risk support services. This includes staff training, marketing and promotions, retention support and brand development. This support is provided free of charge until pre-agreed income targets have been achieved.

“Flintshire residents deserve the very best in public services. From the already delivered 6-aside football pitches, to the proposed new fitness suite and spa, this development programme is designed to bring the best in modern leisure facilities for all age groups.   The membership growth and increase in income reflects the quality of our partnership with Alliance and the commitment from everyone involved”.

Ian Budd, Director of Lifelong Learning.

View the Case Study here