In September 2010, Alliance Leisure in partnership with SCL (Slough Community Leisure) and SBC (Slough Borough Council) reopened the Slough Tennis Centre site.
After considerable local consultation and a desire to increase the Trust’s current leisure offering, a tenpin bowling centre was the preferred option. As well as providing a family orientated activity that appealed to the wider community, it fulfilled a gap in the local market for bowling.
Research, market testing and analysis were carried out to ascertain what should be delivered and Alliance was awarded the brief to convert the old indoor tennis facility. It was important to the Trust to give the feel and quality of a private member’s club, to create the right visual and social experience for their customers.
Scope of work included converting a large, old tennis centre into the following:
+ 18 lanes of tenpin
+ 4 VIP lanes
+ Café/bar area
+ Social community area
+ Games area for 8 pool tables and gaming machine
+ Reception and welcome points
The new facilities will generate sufficient funds to pay back the investment within the next 6 years, including operational costs.
The total project cost was £1.7m and was delivered on budget and a week in advance of the deadline.
Alliance Leisure provided:
+ Funding and project management
+ Innovation to deliver commercial facilities that meet social and health agendas
+ Risk management
+ Project management and CDM-C
+ Design and building works