Denbighshire Council – Development and Client Support Case Study

After a £1.4m revamp managed by Alliance Leisure, Ruthin Leisure Centre in Denbighshire, opened its new facilities in September 2013. Additions to the centre, attached to a local school, included a new, all-weather pitch and an extension with a new reception, changing rooms and gym.

The feasibility report indicated a latent demand of 675 new users. After affordability was assessed, the decision was made to work to a business plan of 475 members.

Julia Goddard, Business Development Manager for Alliance Leisure, said: “There was a target of 350 new members prior to opening, and our team actually sold 400. One month later, the centre is about to reach 500 members.  This puts a really good revenue stream in place right from the outset, plus our schemes almost always exceed the latent demand predictions within 6 to 9 months.”

The Ruthin project is part of a 4-year development framework that is currently overseeing the development of the Nova Centre at Prestatyn.