Alliance commenced a partnership agreement with Hyndburn Leisure in August 2010 to develop their fitness products and increase income. Alliance provided the following:
+ Foundation sales training for staff
+ Advice and implementation of a new membership scheme
+ Management workshops
+ Seasonal promotions
+ Budget planning and strategy
+ New customer journey and fitness team training
+ Sales planning and lead generation tools
+ eMarketing campaigns
The contract has been structured so no payment is made to Alliance until pre-agreed income targets have been met. In the first 6 months of the partnership, income increased by over 15% with staff now focused on achieving both sales and cancellation targets.
“We have made great advances with Alliance’s support. From day one, I was keen to see the Alliance contract as a partnership and it is certainly working this way – there is no hint of an ‘us and them’ working environment.
“Alliance has provided training and development to ALL front line staff (not just fitness staff). In my view, this is fundamental to achieving increased sales/retention. As well as high-quality marketing material and significant industry expertise in how and when to market to key market segments, they have finely honed a “member journey” experience that will increase our member retention. When you work with Alliance you are guaranteed a commitment to professionalism at all times, whether this is as part of everyday communication with staff and customers, or in the delivery of training sessions.”
Michael Hunt, Chief Executive.