West Cheshire

Following a full business health check of the Council’s leisure facilities, Alliance Leisure identified a number of areas requiring improvement

The training package has developed along with our business needs, and this has helped to embed a new culture within our centres

A package of support was delivered including:

+ Management sales and retention workshops

+ Foundation sales training for front line staff

+ Regular sales and retention site audits

+ Lead generation workshops

+ Sales system and performance monitoring function

+ Mystery shoppers

+ Seasonal membership campaigns

“The support provided by Alliance Leisure has been invaluable in developing our business and has delivered direct debit growth beyond our original targets. The initial service audit provided a key perspective on our business and identified clear areas for growth.  The training package has developed along with our business needs, and this has helped to embed a new culture within our centres. The training has been delivered at an appropriate level to all members of staff and by enthusiastic professionals who clearly understand our operations.”

Phil Harding, Operations Manager.