ELEVATE – GUEST SPEAKER
WEDNESDAY MAY 9TH 2018, 1.15pm-14.05pm
At this year’s Elevate James Foley, Commercial Director at Alliance Leisure, will explain how leisure providers can play their part in encouraging children and teens to get active by creating innovative, engaging spaces which tap into the motivations of our young, tech savvy, generation. The key lies in helping youngsters find enjoyment, fun and fulfilment through active play and a diverse offering of physical activities.
Back in 2012, Lord Sebastian Coe, Chairman of the London Olympic Games Commission, stated that our children are the ‘least active generation in history.’ This statement is backed up in a study by the Women’s Sport and Fitness Foundation which states only 1 in 10 girls and 2 in 10 boys aged 14 are meeting official guidelines for physical activity.
It currently costs the UK economy £8.2 billion per year to sustain inactive Britons and with a high percentage of our children entering adulthood physically illiterate this figure is set to rise.
So, what can be done to turn the tide and transform Generative Inactive into Generation Active
James will be joined on the panel by Dan Edwardes, Founder of Parkour Generations and Mark Hardy, Chairman at Association of Play Industries.
This promises to be a session full of insight and ideas so arrive early to ensure you get a seat.
For more information about Elevate and to register visit the Elevate website here