Chesham and Chalfont Leisure Centres
Partnering with Everyone Active, Alliance Leisure delivered a package of end to end support to deliver £4 million of refurbishment works at two leisure centres in Buckinghamshire.
Everyone Active took over the management of Chesham Leisure Centre, Chalfont Leisure Centre and The Chiltern Pools and Gym in April this year. ALS supported the operator during the tender process for the 15-year management contract as part of their partnership and since August 2020 has been working on the refurbishment of Chesham and Chalfont Leisure Centres
To speed up the programme, the works took place throughout both national lockdowns in England while the centres were closed. The refurbishment schemes are designed to improve the fitness experience at both centres. At Chalfont, enhancements include an expanded gym with 70 stations, a new functional area that includes an Origin turf track, Everyone Active’s first immersive cycling studio and a new group exercise studio.
At Chesham, customers will benefit from an extended fitness offer with a larger gym at 80 stations, a dedicated PRAMA studio – another first for Everyone Active – a new group exercise studio as well an immersive cycle studio.
The reception areas of both centres have also been significantly upgraded to improve the customer experience.
As part of the project, TA6 powered by Alliance Leisure, the results-driven marketing agency, are providing a bespoke marketing support package for both centres, to help ensure their long-term success. This includes video production for the launch campaigns of the new facilities and PPC advertising support.