Roefield Leisure Centre
Roefield Leisure entered into a 4 year income-share partnership with Alliance Leisure in 2011. The centre, based in Clitheroe Lancashire, had experienced some growth in income following a development of its facilities in 2008 but needed a boost to membership numbers to achieve the projected business plan. Alliance were recruited as a sales, marketing and retention partner to realise this potential.
Through staff training, the introduction of a professional enquiry process, targeted membership campaigns and a continued focus on customer retention, fitness memberships increased from 793 to 1033.
Following the re-brand of our marketing and training services Roefield Leisure has been supported by the team at TA6.
Since the partnership was extended again in 2015 and 2018 TA6 are now working with Roefield til 2021. TA6 have invested further in the partnership with additional social media and online advertising, and digital software to support Roefield’s member journey process. As of 2019 the membership at the centre stood at 1350 – a save 70% growth since our partnership started.