Alliance Leisure & TA6 Partner with Swim England

Alliance Leisure and TA6 have launched a strategic partnership with Swim England to encourage the development of more inspiring and sustainable pools and wet-side facilities for local communities. The partnership went live in December 2020.

“Swimming pools can be under-utilised and inefficient in terms of the return on investment but this does not need to be the case. When thoughtfully designed, well programmed and equipped, these spaces become valuable community assets that deliver a viable return for local authorities,” says Paul Woodford, Director of Marketing and Partnerships at TA6 powered by Alliance Leisure.

As the official National Governing Body for swimming in England, Swim England has the insight and experience to optimise pool environments, coupled with a strategic plan to encourage more people to swim. Working together under this new strategic partnership, Alliance will be able to draw on this expertise to find the best solution for local authorities and leisure trusts when developing new facilities or upgrading their existing stock.

“Swimming is an inclusive activity that creates opportunities for engagement that few other facilities can match, but only with the right design, workforce programming and management. As the client services arm of Alliance Leisure, TA6 will work with Swim England to ensure the programming and technology implemented in pools and wet-side projects reflect the bespoke needs of the local population, delivering a financially sustainable service that delivers community value.”

Natalie McGuire, Senior Engagement Manager at Swim England who has been fundamental to developing this collaborative approach, said:

“Working with Alliance Leisure and TA6 to actively apply Swim England’s insight, knowledge and expertise provides leisure operators with a tested solution for commercial success.

This partnership is built, not only as a result of complementary products and services but through the alignment of shared values and cultures. We are delighted to be working alongside a sector leader who shares our passion for people first thinking. Together we look to reimagine aquatic provision both in terms of capital development and commercial delivery.”