The awards formed part of the inaugural four-day festival of physical activity entitled ‘Active Uprising’ which took part in Manchester, June 20-23, 2018. Attended by more than 1,000 industry representatives and influencers, the black-tie awards dinner replaced the long standing ukactive FLAME Awards as the UK’s leading celebration of innovation and achievement in the physical activity sector.
Speaking of the win, Sarah Watts, CEO at Alliance Leisure, says: “This award recognises the profound impact the creation of modern physical activity spaces which inspire and motivate, can have on behaviour change across whole communities. At Salt Ayre Leisure Centre in Lancashire, our redesign of a tired, disengaged leisure centre has resulted in a 72 per cent uplift in customer visits.
Working in Partnership with Lancaster City Council, we have breathed new life into facility and created a vibrant environment which is stimulating participation on a mass scale, across all segments of the community. This award brings our success at Salt Ayre into the spotlight and, hopefully, highlights to other local authorities that investment in leisure stock now for the future, and a partnership with us to design facilities that inspire whole communities to be more active for generations to come is achievable, even in these challenging times of austerity.”
For more information and to view imagery of the Salt Ayre project, click here.